Madison might be known for its world-class university and lakeside views, but there’s a lot more to Wisconsin’s capital than meets the eye—especially if you’re thinking of turning your weekend visit into something a little more permanent. Whether you’ve fallen in love with the Capitol’s glow at sunset or you simply had one too many Spotted Cows at a local brewery, here’s what you really need to know about life in Madison—straight from a local’s perspective.

At Starkweather Place, we know what makes Madison Apartments stand out from the rest—and we’re here to spill the beans (or the cheese curds).

DO:

Explore the East Side’s Quirky Charm

If you’re apartment-hunting, don’t overlook the East Side. It’s where Madison’s personality really shines. Think funky murals, community gardens, cozy cafes, and more flannel than you thought one city could own. The Schenk-Atwood-Starkweather-Yahara (SASY) neighborhood is a hyperlocal favorite, filled with bike paths, record stores, and the ever-adorable Willy Street Co-op.

Starkweather Place happens to be right in the mix—so you get the local vibe without giving up modern comforts.

Look for Apartments in Madison That Offer Convenience + Community

Finding the right apartment is about more than square footage. You want walkability, bike storage, easy access to local shops, and a place that feels like home. At Starkweather Place, our Apartments for Rent are designed with East Side life in mind—modern layouts, eco-friendly touches, and steps from everything that makes Madison unique.

Take Advantage of the Farmers’ Market

The Dane County Farmers’ Market on Capitol Square isn’t just a Saturday activity—it’s a lifestyle. Locals grab spicy cheese bread and fresh flowers, and make it a whole event. It’s the perfect way to spend a morning, meet your neighbors, and stock up on local goods.

Pro Tip: Walk counterclockwise around the square—yes, it’s a thing.

DON'T:

Expect to Drive Everywhere

Sure, Madison has roads, but locals will always recommend hopping on your bike or catching the bus—especially downtown. Parking can be a nightmare during events, and biking is the unofficial mode of transport here (bonus: it’s fun).

DO use Madison’s extensive bike paths and pedestrian-friendly streets to your advantage. The city’s layout was practically designed for exploring on two wheels.

Sleep on the East Side Nightlife

Downtown Madison gets a lot of attention for its bar scene, but the East Side has some of the best local joints around. From craft beer at Giant Jones Brewing to live music at The Barrymore Theatre, this area gives you options without the frat-party vibes.

Final Thoughts from a Local

Living in Madison is all about balance. Urban vibes meet small-town charm. Outdoor adventure meets cozy indoor hangs. The best way to enjoy it? Settle into a neighborhood like the East Side that offers both energy and community.

If you’re ready to make the leap, Madison Apartments like those at Starkweather Place give you front-row access to everything this vibrant city has to offer. Just remember: cheese curds are best eaten fresh, always bring a bike lock, and never underestimate how much Madisonians love their farmers' market.

Ready to live like a local?

Check out our available Apartments for Rent at Starkweather Place and make Madison your next home.